Texas Farm BureauA recent economic study found that U.S. cattle producers get back $13.41 for each dollar invested in the national beef checko_ program.The independent study, which was conducted by Dr. Harry Kaiser of Cornell University, reviewed the checko_’s performance over the last five years—2019 to 2023. It measured the e_ectiveness and direct and indirect benefits of the checko_’s demand-driving activities.“The beef checko_’s primary goal is to increase beef demand here in the U.S. and worldwide,” said Cheryl DeVuyst, chair of the Beef Checko_ Evaluation Committee and current secretary-treasurer of the Cattlemen’s Beef Board. “The statistics uncovered by this study ...