Texas Farm BureauCotton Incorporated is meeting consumers where they are through new marketing strategies.Earlier this year, the organization launched its The Fabric of Now campaign, focusing on enjoying the moment, slowing down and the sustainability of cotton.The campaign includes television advertisement spots on major networks designed to capture the attention of young women between the ages of 18 and 34.The campaign’s main goal is to increase consumer demand and to provide a maximum return on the farmers’ and importers’ assessments that fund Cotton Incorporated.“It’s important to realize that cotton currently holds a fairly strong position commanding around 60 percent share ...