Central to my Uncle Mort’s colorful life – now stretching over two centuries – are his scatter-brained decisions to “go off fourth-cocked,” even when “half-cocked” action might be preferable. Someone said that he’d be ahead of the game if he’d “keep his gun holstered,” even if his trigger finger gets itchy.Forget the holstered part; that’s simply not going to happen. My aged kin – long since the king of dreams dominated by dollar marks – feels that there’s money to be made in advertising, specifically for all of us who are finding it to be complicated to get from Point ...