The Idle American OK, I admit it. My memory of clever ads and lots of other stuff dates back to the early years of World War II. One I recall simply won’t dislodge. It promoted what the world has long described as being “an adult beverage.” I’ll not call it by name. For all I know, the trumpeted “distillery process” may have been about the same length as others, but it always bragged about not “watching the clock for seven long years.” I’ll give no further mention to what forebears named “the devil’s brew,” except to boast about some folks who haven’t watched CALENDARS ...